Jaguar Cuts 500 Jobs After Woke Rebrand
Jaguar Cuts 500 Jobs After Woke Rebrand
Jaguar Land Rover (JLR) is looking to cut 500 management jobs as it copes with falling sales and brand management issues in the wake of its much-maligned woke repositioning efforts.
Last week, the legendary British carmaker revealed a drop in sales in the three months to June blamed on slow exports to the U.S. because of tariffs and the planned wind-down of older Jaguar models.
Leftist UK Prime Minister had noted that tariff imposition and gave his promise he would protect the jobs of Jaguar workers, a hollow vow that has now been defeated by events.
The BBC reports JLR said it would launch a voluntary redundancy scheme while predicting the reduction was not expected to exceed 1.5 percent of its British workforce.
The firm described the sacking of 500 management staff as “normal business practice.”
Car industry expert Professor David Bailey of the Birmingham Business School told the BBC that U.S. President Donald Trump’s decision to impose a 10 percent tariff on British cars exported to the U.S. “play a big role in this.”
“It wasn’t that long ago that JLR was reporting bumper profits – £2.5bn profit to the year ending in March – which was its best results in a decade,” he told the BBC’s Wake Up to Money programme.
The swinging job cuts also come in the wake of Jaguar sparking outrage and disbelief in November when it launched a glossy ad campaign with bright colours and catwalk models.
The bizarre Type 00 concept car (see above) – a large, pink grand tourer – followed as well as a much-maligned new logo and badge.
The controversial ad excluded any images of its sleek sports cars as it touted its transition to a fully electric, ultra-luxury company.
The scrapping of the well-known big cat badge in favour of a geometric ‘J’ design also drew fierce criticism along with laughter.
Legendary Sheriff Implicated in Wife's Murder 60 Years Later
Aug 31, 2025
3 min
Tensions Rise Between Gabbard and CIA Chief
Aug 31, 2025
4 min
Judge Halts Deportation of Guatemalan Minors
Aug 31, 2025
3 min
Populist Parties Lead Polls in EU’s Biggest Economies
Aug 31, 2025
2 min
Chicago Mayor Blocks Trump's Troop Deployment
Aug 31, 2025
3 min
Trump in Talks to Deploy Private Army to Ukraine
Aug 31, 2025
1 min
Kari Lake Fires 500+ Staff at VOA Parent Agency
Aug 31, 2025
1 min
Judge Blocks Trump’s Expanded Deportation Plan
Aug 31, 2025
3 min
Trump Signs Order ‘Making Federal Architecture Beautiful Again’
Aug 31, 2025
2 min
Trans Activist Fatally Shoots Father of 6-Year-Old
Aug 31, 2025
1 min
Trump Alive and Well After False Death Rumors
Aug 31, 2025
1 min
Missouri GOP Governor Orders Map Redraw
Aug 31, 2025
2 min
Noem Fires 24 FEMA Employees Over Cyber Lapses
Aug 31, 2025
1 min
Bondi Fires DOJ Staffer Who Flipped Off National Guard
Aug 30, 2025
1 min
Whistleblower Warns of Migrant Crime Spillover
Aug 30, 2025
3 min
Ukrainian Ex-Parliament Speaker Shot Dead
Aug 30, 2025
3 min
Appeals Court Rules Trump’s Tariffs Illegal
Aug 30, 2025
3 min
Iowa GOP Sen. Joni Ernst Won't Seek Re-Election
Aug 30, 2025
1 min
‘The Apprentice’ Producer Indicted in $12M Fraud Scheme
Aug 30, 2025
3 min
Bill Clinton Seen with Defibrillator at Hamptons Airport
Aug 30, 2025
2 min